Shopping recently for a staple in my all-season wardrobe, the black cotton cami, I grabbed one off a display in Banana Republic, only to notice with a little snort that the company is going "Greener. One Step at a Time," and that the little shirt was made with a whopping 5% organic fibers.
EcoRazzi ("The latest in green gossip!") points out that a shirt that's only 5% organic is, well, mostly not. On the other hand, as Coral Rose, a professor in sustainable business policy, points out in a post on Future Fashion, big-box retailers are in a position to buy lots and lots of organic cotton, making a market for it and thereby rendering it more affordable for the rest of us. Even 5% of all those tees is a big order, and one imagines the amount of pesticides dumped somewhere on earth must be appreciably reduced.
Plus, the shirt fits nicely on my plumpish bod, is good quality, and after a few washings has worn extremely well, even in black. I imagine I'll have them for quite a while, then. And at the end of the day, what with all the greenwashing and endless thou-must green scriptures — what the New York Times called green noise — confusing the hell out of all of us, just about the only thing that seems truly green is to buy less.
Verdict: When I need 'em, I''m getting two in white.